Click anywhere in the presentation to navigate the animation timeline
INSIGHT
Experts often use charts created in Word or Excel to support their opinions in reports. Although these charts may be suitable for reports, they are not user-friendly for a jury.
IMPACT
To make this expert’s study more interesting, we redrew the packs of cigarettes tested, placing them in an environment where jurors would find them, and added a simple animation to increase engagement and retention.
TECHNOLOGY USED
Illustrator, Photoshop, and PowerPoint
